【海外動画の要約】日産は生き残りをかけて戦っているが、その未来は厳しい状況にある

Nissan’s Current Situation

Currently, Nissan is facing challenging circumstances in multiple markets. In particular, its market share in the United States and China has been declining amidst intensifying competition. In developing countries, the emergence of more affordable and innovative alternatives has made Nissan’s products less appealing. Additionally, in the U.S., dealers are struggling with outdated product lineups and service issues, posing significant challenges in the sales environment. Moreover, Nissan’s sales incentives, while effective in stimulating short-term sales, have inadvertently devalued the brand over the long term, leading to adverse effects.

Merger Negotiations with Honda

Amidst these difficulties, Nissan is engaged in merger negotiations with Honda. This proposed merger is viewed as the best strategy for Nissan to maintain its position in the market and ensure its survival. If the merger materializes, it is expected to expand market share and leverage the combined technological expertise of both companies to enhance competitiveness. The cooperation between the two companies is seen as essential for adapting to the rapid changes in the automotive industry. The progress of these negotiations is drawing considerable attention both within and outside the industry.

Issues with CVT Transmission

Nissan’s CVT transmission is renowned for providing a smooth driving experience. However, it has also been plagued by numerous issues that have significantly damaged Nissan’s reputation. Many customers have expressed dissatisfaction with the reliability of the CVT, negatively impacting sales. Although Nissan is working on improving the CVT, the results so far have been limited. Overcoming these technical challenges is a crucial step for Nissan to restore trust and achieve future success.

Future Outlook

Nissan is currently exploring new strategies. Among these, the company is particularly focused on strengthening its presence in the electric vehicle (EV) market and developing next-generation vehicles. This includes the creation of new models and efforts to enhance competitiveness in the global market. However, Nissan’s future remains uncertain. With the automotive industry undergoing significant transformation, the company’s ability to compete effectively is being closely watched.